Ralph | Dillard's Campaign
Seasonal Campaign & Brand Partnership · VP Marketing & Creative Director, Peerless Clothing
Objective
Refresh the Ralph by Ralph Lauren tailored clothing creative for Dillard's in-store marketing and dillards.com. Deliver updated imagery reflecting new seasonal mood, styles, and product innovations.
Actions
Selected and prepared all wardrobe for the Ralph by Ralph Lauren campaign used in Dillard's store marketing and on dillards.com. Partnered with the Ralph Lauren team on on-location styling. Delivered all final assets to Dillard's for seasonal store and web deployment.
Results
Provided Dillard's with lifestyle imagery for the tailored clothing department and digital assets for email marketing. Delivered creative used in Dillard's corporate marketing across both digital and in-store channels.