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Dillard's | Lauren Campaign
Creative Director | Head of Marketing
Objective
Capture new Ralph Lauren assets for Dillard's in-store collateral. Provide shops and website with updated imagery reflecting new seasonal mood, styles, and innovations.
Actions
Selected and prepared all looks for the Ralph by Ralph Lauren campaign used for Dillard's store marketing collateral and on dillards.com. Collaborated with the Ralph Lauren team on on-location styling. Delivered all assets to Dillard's for seasonal store and web usage.
Results
Provided Dillard's with lifestyle images for their tailored clothing department and digital photos for targeted email promotions. Provided imagery for Dillard's corporate marketing for digital and in-store use.
Video Gallery
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